What is a social media style guide?
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A social media style guide is a 카지노사이트 document that details the language, grammar, tone and personality of your brand on various social platforms. So if there is a company you follow on social media whose posts are continuously recognizable, it’s likely they have a style guide in place for all their posts. This means they are going by a set of guidelines that keep in line with their brand style and voice.
In fact, if you have a brand guideline already, then that would be a great stepping stone for getting started on your social media style guide.
Why do you need one?
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One of the most important and compelling reasons for having a social media style guide is to be consistent. A person or an organization that uses various styles, content, or tone on social media platforms could put off or confuse your audience and could come across as disorganized or unprofessional. Ensuring your brand voice across all social media platforms will help you stand out and build a strong relationship with your audience.
What you need before you start
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As with any project, research is the best place to get started. It’s helpful to focus on the basics, such as:
- Your brand’s image: what do followers, or potential followers, think of when they see your brand? What would they expect of you? What’s your tone of voice?
- Pick your platforms: what platforms will you be using? Would you use professional channels such as LinkedIn or would you go down the image-based route of Instagram? Or would it be a mix? What do you feel would work best for your brand’s image and audience?
- Competitors: how do they convey themselves? How do they interact with their audience on subjects such as handling complaints or making announcements? Is there humor involved?
- Collect visual examples! A good place to start is collecting visual examples of what posts you like. Get a good mix of types of content, text, images, videos, gifs, as well as posts on each social media platform so you can see how brands do it for each platform.
As with any project, research is the best place to get started. It’s helpful to focus on the basics, such as:바카라사이트
- Your brand’s image: what do followers, or potential followers, think of when they see your brand? What would they expect of you? What’s your tone of voice?
- Pick your platforms: what platforms will you be using? Would you use professional channels such as LinkedIn or would you go down the image-based route of Instagram? Or would it be a mix? What do you feel would work best for your brand’s image and audience?
- Competitors: how do they convey themselves? How do they interact with their audience on subjects such as handling complaints or making announcements? Is there humor involved?
- Collect visual examples! A good place to start is collecting visual examples of what posts you like. Get a good mix of types of content, text, images, videos, gifs, as well as posts on each social media platform so you can see how brands do it for each platform.
Keep in mind that if you already have a brand identity then it’s certainly worth referring back to when creating imagery and language to ensure consistency across mediums. Better yet, if you’ve got a brand style guide already, use that as a starting point for your social media guide, especially for things like image and video format or color schemes and font choices.
Create your social media style guide
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Once you’ve done your research, you can start putting your guide together! This is where you consider and define the language, communications and content for your social media platforms.온라인카지
Social media accounts
List out all your social media accounts. This will help you keep track of all your accounts and what your usernames are. It’s not just your posts that should be consistent, if your usernames are consistent too then it’ll be easier for users to find you on all platforms.